We were commissioned to design a structure that was demountable for Elrow’s Town Festivals in 2018. The events were held in China and in New York so the design needed to be one that was easy to assemble and break down. The Absolut X Elrow Cathedral Photo Booth was designed as a dynamic, interactive, user-driven experience that took an animated GIF using a selected theme, that was reflected in the colour of the lighting, while shooting confetti at the participant once they had entered the required details. The GIF was then sent to the email address provided.
We were tasked not only with designing this fully immersive feature, but were also asked to project manage the installation at both locations. As part of the design we created a fully bespoke integrated lighting feature, and an on board computer system for data collection. We wanted to create an experience that was fully immersive, fun and that gave both the participant and the client a take-away: a GIF emailed directly to their phone and consumer data respectively.
We designed the structure using CAD software, which also gave us the capability to render it so that we could show the client exactly what it would look like when finished. We had to ensure that it would be easy to assemble and breakdown, so the photo booth was designed with as few fixtures as possible. Each of the elements was designed to fit into each other and then held together with steel cables, without the use of too many specialised tools. The glossy black aluminium channels were powder coated to create a premium look and feel, and the acrylic panes tinted with one way reflective mirror film.
The experience needed to be one that would wow, but also give the client a means of collecting data. To achieve this we created an app that collected participant data on a micro-site and was then sent directly to the client for future use.
By entering their details, the participants triggered the 12 RGB LED structural beans which were diffused with opal acrylic. The LED beams were programmed to correspond with the colours of the GIF themes offered to the participants. For example, if the theme chosen was love, the corresponding colour was red and the LED would light up in this colour. The photo booth’s camera and confetti blower were also triggered to complete the full experience and the end result was a GIF sent directly to their phone. The mechanism powering the confetti blower was a high powered pump and ABS house internally.