We had four weeks to source a 12m container and turn it into fold out shop/lounge space/audio visual space equipped with a number of interactive installations.
We planned to have fun; this was a one of a kind experiential object that took the from of a truck which had to feel uniquely Converse. The following visuals show how we tried to do this.
Together with DDB JHB we conceptualised and created a number of experiences:
- A massive 2m air gun that fires shoe coupons into the air. These float down on star parachutes.
- A kaleidoscope built into the changing mirror within the retail space that occasionally flipped an eye to look back up at you.
- Smoke machine buttons and dimmable red, green and blue lights that enabled participants to create a specific mood, all within a camera booth that was simultaneously monitored by 3 adjustable surveillance cameras which relayed images to a stack of cathode ray tube TV’s. A button triggered a camera that relayed a still image to all of the screens in this stack.
- We created 8 x 1m digital display that made it possible to write words of up to 8 letters. If a certain program was run then words would only become visible if you took a picture with a 2 second shutter delay. In essence most of one side of a the container was a digital display.
- An interactive basketball hoop shoe dispenser that encouraged people to shoot hoops for shoes.
Other features included:
- A basket ball court lounge on top of the container with flip up railings.
- A number of gold crates to display premium shoes
- A slide out stage with speaker system mounted onto the back of the doors so that the entertainment system could be flipped outward.
- A mean bull bar
- A bling disco ball made up of a number of found objects rigged up to a bicycle crankset so that the ball turns when you crank the crank.